Marlboro cigarettes: types, description, manufacturers
The Marlboro cigarettes have been manufactured by Philip Morris International since 1924. It is one of the most famous brands of tobacco products, thanks to a large advertising campaign and a significant sponsorship investment in vehicles.
History of creation
Marlboro cigarettes are fairly well-known tobacco product in the world. And all thanks to the image of a harsh cowboy guy who jumps over the endless expanses of the American prairies. Little is known, but the brand of these cigarettes initially appeared exclusively for the female audience.
Due to the fact that Marlboro cigarettes are staying on the tobacco market for a sufficiently long period of time, the manufacturer managed to create various types of cigarettes. The most popular are Marlboro Gold, Medium, Silver. The manufacturer, in order to entice the beautiful half of humanity, went to various tricks, one of which was the decoration of a cigarette with a red strip hiding the trail left from lipstick. In addition, cigarettes were added to the filter so that the girl's teeth do not turn yellow. A little later, the slogan Mild as May ("Gentle as May") was coined.A famous Hollywood actress, Mae West, was invited to advertise the brand.
After a certain time, the manufacturer decided to rebrand. It was at that moment that the creators had an idea to make brand products for men. The company began to engage in supporting vehicles, choosing as a partner the Ferrari team. There have been some changes in the design of the package and in the way it is opened.
Marlboro Cigarettes: Manufacturers
The cigarette maker is the Philip Morris Companies company, which was part of the Altria Group. In 2008, Philip Morris was separated into an independent company. The modern organization for the production of tobacco products is also involved in marketing and selling cigarettes in 180 countries, and food products in 145 countries on all continents of the planet. The number of employees in the company has about 137 thousand people.
Almost until 1955, cigarettes of this brand were sold in soft packs of white, they occupied no more than 0.1% of the market of the United States. A little later, reviewing the profitability of products sold, manufacturers came to the conclusion that the brand needs to be advertised.Representatives of the marketing department created an image of an American cowboy from Westerns, and after a short time, the cowboy eclipsed the hearts of millions of men and women around the world. Marlboro took control of about 8.5% of the total global tobacco trade.
Types of cigarettes
Tobacco products of famous brand are a bright symbol of the country of origin. The basis of the production of cigarettes is a special formula that allows to reduce the level of tar and nicotine, without harming the taste and strength.
Marlboro cigarettes are currently available in the following varieties:
- Crisp Mint;
- Fresh Mint;
- Ultra Lights;
- Filter Plus;
- Filter Plus One;
- Gold Edge;
- Gold Touch;
- Gold Touch Fine;
- Gold Original;
- Ice Boost.
The strongest of these are Marlboro Filters cigarettes. One such cigarette contains 10 mg of resin and 0.8 mg of nicotine.
Marlboro Red cigarettes - one of the most popular types of tobacco products of this brand. One cigarette contains 9 mg of tar and 0.7 mg of nicotine. They are made with an accent filter, the surface of which is decorated with orange color. Marlboro Red has become known for its fragrance, which no tobacco manufacturer can repeat.
Those who intend to quit will enjoy Marlboro Ultra Lights. In one such cigarette is 4 mg of resin and 0.4 mg of nicotine.
For the fair sex manufacturers of the brand offer a light version: Marlboro Lights and Marlboro Crisp Mint. Each cigarette contains 6 mg of tar and 0.5 mg of nicotine. It should be noted that the type of cigarettes is indicated by color. For example, Marlboro Lights are called Marlboro Gold Pack. The name is explained by the fact that they are produced in a pack with a gold pattern.
The price of cigarettes Marlboro
Cigarettes of this brand are valued for their high quality. Relatively recently, a survey was conducted among chain smokers around the world. After counting votes, Marlboro brand cigarettes were recognized as the best-selling cigarettes in Asia, Africa, America and Europe.
Experienced smokers and quality experts prefer cigarettes made in the USA or in Europe, based on their conviction that foreign cigarettes have better quality tobacco. There are a lot of online shops on the Internet where you can order cigarettes from the United States of America or Europe. But to check the quality and authenticity of the goods is possible only after its purchase.
Since the beginning of 2017, the cost of cigarettes of this brand has increased. The tobacco products of other manufacturers also rose in price. In 2015, Marlboro Flavor Plus Ks Srp 20 could be purchased for 110 rubles, but now their cost is about 145 rubles.
As the cost of tobacco products rises regularly, Philip Morris International recently decided to enter the fastest growing segment of the industry and start producing electronic cigarettes. The latter, in contrast to conventional cigarettes, have one weighty advantage: they are not yet subject to sanctions by officials. Also, some e-cigarette smokers are considered as a possible means to combat this habit.
Calculations made by the company’s leader show that the demand for the brand’s products is gradually fading. The authorities are trying to reduce the number of smokers by introducing high excise taxes on tobacco products, especially in the countries of the EU and Russia.
Famous brand in music and movies
Cigarettes are one of the leading brands in the world of tobacco products. In many films of the Soviet era, Russian actors smoked cigarettes of this brand, since the Marlboro brand was and is consideredA sign of great taste and high quality. Also, tobacco products of the popular brand preferred Kerry from the acclaimed television series "Sex and the City".The director of the film “Harley Davidson and the Marlboro Man” did not remain indifferent, he even named one of the main characters of the film after the brand of his favorite cigarettes.
In many lyrics of world performers, the famous brand is often remembered. At one time, Mylene Farmer mentioned this brand of cigarettes in a song called "California". Russian singer Serega and the leader of the group "Basta" in their lyrics perfectly rhyme the name of the tobacco product with the main text. Even the king of chanson, Mikhail Shufutinsky, smoked Marlboro.
About the dangers of smoking
However, all types of cigarettes are extremely dangerous for human health. In the mid-2000s, a publication appeared, according to which, after conducting a study, it can be argued that cigarettes of this brand are especially dangerous due to the high content of free nicotine entering human blood. It is also worth noting that Marlboro cigarettes made in the USA pose an even greater danger due to the fact that they contain the signature “American flavor”, which is obtained as a result of a large number of carcinogens.
But the founders of this statement confidently stated that all cigarettes have similar properties,which are manufactured in the United States of America, which is due to the special conditions of cultivation, as well as the processing of growing tobacco.