What is the use of accomplishment?

- = Prepared in the interests of the project “My Street” = -
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

When in Moscow they began to restrict parking, people were outraged that now business would be bad. Who will go to a restaurant if there is no parking? And when some streets began to be made pedestrian, people generally buried retail and catering in the center of Moscow. In fact, this is a very common misconception. Parking does not affect the operation of the business, but good public spaces are very important.
The Strelka Consulting Bureau, which has joined the program since 2015 and has developed standards for street improvement, together with the Moscow City Economy Complex and partners conducted their own research on what exactly landscaping affects.
During the three years of the project’s existence, 329 streets have been landscaped. The result was evaluated only a year after the completion of the work, although usually such results cover a period of three years. So even more interesting: you can find out what changes occur almost instantly.
How has the behavior of people on the streets improved? Did they use them differently, and did new users appear?
It was difficult to choose the streets for evaluation, but that standard of improvement, developed by Strelka Design Bureau, helped here. Also considered the streets, the status of which before the improvement was enough information.
They chose Tverskaya, Novy Arbat, Garden Ring and several streets, whose improvement programs were brought to a single standard: Petrovsky lines, Kislovsky lane, Malaya Dmitrovka and Taganskaya. For comparison, similar streets that have not yet been landscaped were taken: Small Palashevsky Lane, Friendly Lane, Ostozhenka Street and Baumanskaya Street.
This was the state of the urban environment prior to the start of the My Street program:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

During the improvement program, the city was greened, improved transport situation, created a new lighting and types of street activity. The design code of advertising signs was introduced, the historical appearance of the streets was recreated.
In order to structure the findings of what was affected by these changes, we decided to distinguish three groups of street users who were affected by the improvements: pedestrians, business owners and motorists.
For rateeffect of accomplishment for pedestriansusing clickers, pedestrian flows were measured (people were placed at different points of the streets, and they counted the number of pedestrians), they researched user photos in social networks and interviewed retailers about how they think pedestrian flows changed on the streets where their shops and restaurants go .
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

The effect is as follows:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

Just look at the photo of the streets before and after improvement:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

Analyzebusiness effectIt was the most interesting, because usually everyone says that accomplishment kills retail. Abroad, this analysis is done on the basis of data on trade and taxation. In our country, retailers are not ready to disclose data on turnover, and data on tax deductions are secret, so the research team took long, one and a half hours, interviews with a large number of business owners and compared the street images to the improvement with their current state. The result was such data:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

What is very important - of all 43 interviews that were taken, not a single respondent said that because of the improvement, he closed his business and left.
If you count what happened to the business in general - banks, cell phone shops and jewelry stores left, food service points, grocery stores, beauty salons, pharmacies and clothing stores drove by. This means that the streets are becoming more focused on walking a pedestrian who has a desire, for example, to go to the store and buy yogurt for a child. At the same time, according to the same parameters, a maximum of one enterprise has changed in the uncomfortable streets.
For residential real estate see the effect of pent-up demand. In the first year, it was negative, but if you look at the streets that were previously landscaped, you will see a positive trend after the recession.
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

In the value of commercial real estate large dynamics does not occur. This is due to the long-term lease agreements. But the interviewed realtors reported that the owners of the premises did not change the rates.
And another effect - the emergence of terraces and paying more attention to the value of windows. Many retailers said that one of the main advantages of improvement was the expansion of streets, after which the city allowed to organize terraces. Prior to this, the sidewalks were so narrow that it was impossible.
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

And the third group ismotorists.
An important parameter here was the optimization of parking space. During the improvement, the geometry of the road network and the width of the lanes were changed. If before the beginning of improvement the maximum speed of movement of cars grew, then after improvement it began to fall. At the same time, the average speed, which fell before the improvement, on the contrary began to grow. On average, cars began to go faster, but the racers became less. And those who drove the slowest, began to go a little faster, and the movement became calmer.
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

The total effect on the estimated streets one year after the improvement:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

But the long-term effect of change:
What is the use of accomplishment? accomplishments, after, streets, effect, which, shops, businesses, data, everything, became, very, Moscow, streets, programs, steel, lane, changed, urban, economy

Prepared based on the materials of the Municipal Economy Complex of Moscow, KB Strelka and partners: GKU TSODD, AFISHA, Knight Frank, Cyan, Information and Analytical Center Kvazar.

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